Branding
Background
Earth & Soul performs a variety of treatments in the comfort of a person's own space, whether at home or in the office. Everything needed to create a relaxing environment and fully immerse in the treatments is provided, including a zero-gravity reclining chair, pillows, towels and blankets.
Challenge
Earth & Soul needed to step above the competition in an already saturated market while not alienating their current clients.
Solution
The visual identity for Earth & Soul needed to be unique but also stay true to the service that would be provided. A cool earthy palette was employed, drawing inspiration from clay and other natural materials that are used in reflexology disciplines. A bespoke design device was crafted, inspired by the lotus flower.
