Branding | Website Design
Pam Rubin is an amazing master of words and provides copywriting and proofreading services. Pam came to me as her current website and branding was not effectively communicating her unique personality to her desired target audience.
Throughout a number of workshops and conversations we honed in on her unique writing abilities and created a fun and engaging brand and website that would support her in resonating with her intended audience.
Pam currently goes by "business poet" and felt like she was hiding behind the name, but didn't want to lose it completely so I worked on bring Pam to the forefront.
Through our conversations Pam developed some interesting key messaging, that had some clever and deeper meaning and this is reflected through the asterix symbol, which is used playfully, but meaningfully throughout the website design. While the branding is colourful and fun, the promenince still remains of what Pam is saying, which is key when relating to her current audience.